Monday, October 13, 2008

Original Collegiate School generic Paw Print

This is the original paw-print logo that Collegiate School, the high school I went to, used on their sports jerseys. It's really monolithic, yet extremely generic; this paw-print icon has been used by countless sports teams from pee-wee soccer to high schools everywhere to colleges and professional teams. Being that the school aimed its teachings at, ostensibly, NOT being generic, I thought that there was a way to expand on this image. Essentially, I think, that what Collegiate intended to do with this logo, at least at the time, years and years ago when the icon was chosen, was not only represent the idea of the very aggressive and stealthy cougar as an animal, but also, they intended to show that Cougars, from Collegiate, are going to put their print, their mark, their "paw-print" on society. The irony is that so many other people chose this logo too- rendering it devoid, in this context, of any groundbreaking meaning as an image- it's rendered a platitude nowadays. It's a logo that just looks slapped on the helmets and jerseys. On the other hand, I felt like there would definitely be something missing if we just totally removed the paw print from the iconography. I thought, well, yeah-- the paw print has been used a million times, but it looks like all those other teams are doing the exact same thing with the paw print. Collegiate could show that, as a school, we can, metaphorically speaking, do MORE with the paws that we have been given. I thought- hey, why not add some movement to that paw, make it dynamic, but retain its basic properties? And it should be noted, also, that this paw print, the one that was omnipresent around school when I was going there over 10 years ago, now seems down-played. I didn't see the paw icon anywhere on the school's website main page. I think that there's a way that they could bring the image back.
Plus, the new connotation of the word "cougar" is a bit gawdy... thus, if any school needs to retain the image of the paw print, to show that we represent the spirit of the animal and not the divorcee'. I'm kidding around.

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